The
global eye makeup market is experiencing steadfast growth, thanks to
the increasing sales of beauty products through online shops and
mail-orders that complement traditional physical retail stores.
Today, large companies offer a range of new and exciting products
that are marketed through social media channels such as Instragram
and YouTube. These channels help to reach a wider audience,
especially the Millennials and Generation Z that are considered to be
twice likely to adopt technology than the previous generations.
Further, the importance of beauty among a large percentage of women
in this population group is driving sales of beauty products that
include eye makeup.
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Eye
makeup products are applied around the eye to enhance the appearance
of the eyes and to accentuate the beauty of the eyes. Eye makeup
products include eye-shadow, eye-liner, eye-brow products, and other
products that can enhance the eyes.
The
introduction of new and innovative eye products that is suitable for
the modern lifestyle is also stoking growth of eye makeup market. For
instance, the demand for waterproof makeup is strong as they can
withstand heat and humid weather conditions. Waterproof makeup is
particularly popular among women who are exposed to hot and humid
weather conditions due to work requirements.
In
addition, smudge-free eye makeup such as waterproof eyeliners are
increasingly gaining popularity among sportswomen that participate in
swimming, athletics, and other humid outdoor activities. Mineral eye
makeup is increasingly gaining popularity in the eye makeup market as
it is natural and contains inorganic substances sans carbon. With the
increasing demand for natural mineral eye makeup products, the
overall eye makeup market will receive a boost in the upcoming years.
Lastly,
the introduction of 3D makeup printers holds immense promise for the
growth of eye
makeup market. The printer works in the way that it allows
the user to print their own eye shadow that may be desired.
A
report by Transparency Market Research (TMR), projects the global eye
makeup market to be evaluated at US$5,867.5 mn in 2017. The growth of
this market is anticipated to be impressive in the upcoming years
with a CAGR of 5.9% during the forecast period of 2017 to 2022.
Progressing at this rate, the market will likely become worth
US$7,820.4 mn by the end of 2022.
Here
are some key insights about developments in the global eye makeup
market over the forthcoming years:
Among
the various product types, the eye liner segment dominates and is
anticipated to represent 25.8% of the market in 2017. The eye liner
product segment is likely to expand at a CAGR of 5.1% between 2017
and 2022 to serve a demand that will attract a revenue of US$1,946.3
mn by the end of 2022.
As
per sales channel, supermarket, hypermarket, pharmacies, health and
beauty retailer, e-commerce, and other sales channel are the segments
into which the global eye makeup market is divided in this report.
From
a geographical standpoint, Asia Pacific except Japan (APEJ) is a key
market amongst all regional markets for eye makeup. The region is
expected to lead vis-à-vis revenue in 2017. Going forward, APEJ is
anticipated to display the leading growth rate over the forecast
period between 2017 and 2022.
Global
Eye Makeup Market: Competitive Analysis
The
global eye makeup market that features dominance of a few large
companies marks intense competition. Key players in the global eye
makeup market include L’Oreal, Estee Lauder, P&G (CoverGirl),
Shiseido, Avon, Revlon, Chanel, LVMH, HUL, and Colorbar Cosmetics
Private Limited.
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