The
global graphic films market is expected to ride its growth on
emerging countries such as China experiencing a significant rise in
population and testifying a strong presence of small and medium-scale
players operating in the industry. Having that mentioned, developed
markets such as North America could swell the demand for graphic
films due to their requirement in the automotive sector. Graphic
films could be used to protect vehicles from high sunlight exposure
which reduces their fuel efficiency due to increased heating. Graphic
films also provide sufficient protection to ships exposed to harmful
UV rays. The growth in tourism is projected to bode well for the
application of graphic films in the advertising industry.
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The
global graphic films market is forecast by Transparency Market
Research (TMR) to be valued at a US$33.7 bn by the end of 2022 from a
US$26.0 bn valuation reached in 2017. During the forecast timeframe
2017-2022, the market could rise at a 5.3% CAGR.
Global
Graphic Films Market: Major Insights
The
cost-effective and lightweight properties of laminate graphic film
mediums are expected to increase applications in promotional
activities. Pressure-sensitive graphic films could be another type
drawing a handsome demand in various applications such as
architecture, road safety and traffic markings, automobile, and
outdoor and indoor branding and advertising. Developing regions such
as Asia Pacific are projected to impress with a progressive growth on
the back of China as a larger market for graphic films. Factors such
as high disposable income and technological development could add to
the growth of the region.
The
international graphic
films market is prophesied to be classified according to type
of film, type of material, and end use. On the basis of film type,
the market could see a classification into opaque, transparency,
translucent, and reflective and other films. As per the analysis
presented in the report, transparent films could dominate the market
with their lion’s share of 30.9% foreseen to be achieved by 2022
end. By material type, the market could be divided into
polyvinylchloride (PVC), polypropylene (PP), and polyethylene (PE).
By end use, there could be vital segments such as automotive,
promotion, advertising, and branding, and industrial and other
end-use sectors.
Regionally,
the international graphic films market is envisaged to witness the
dominance of Asia Pacific Excluding Japan (APEJ) while it rises at an
expected CAGR of 7.0%. Besides APEJ, the report studies Latin
America, Japan, the Middle East and Africa (MEA), and more
geographies of the market, where the latter two could be on the
slower side of growth. However, North America and Europe are
envisioned to exhibit a decent growth in the coming years. North
America could expand at a 4.4% CAGR and Europe could garner a revenue
of US$8.3 bn by the end of 2022.
Global
Graphic Films Market: Vendor Landscape
The
worldwide graphic films market is projected to witness the presence
of leading companies such as 3M Company, E. I. du Pont de Nemours and
Company, Constantia Flexibles Group GmbH, Avery Dennison Corporation,
Amcor Limited, DUNMORE Corporation, Achilles Corporation, Hexis S.A.,
Arlon Graphics, LLC, and Dunmore Corporation.
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