Transparency
Market Research believes that the players in the global luxury
furniture market are likely to invest in rock-solid marketing
strategies to make an indelible impression on end users. Several
players in the market are likely to look at setting up manufacturing
units in developing countries due to lower cost of investment and
reduced cost of operations. Furthermore, high degree of product
differentiation through careful curation of materials is also
expected to be one of the key winning strategies of the players
operating in the global market. The research report identifies
Muebles Pico, Nella Vetrina, Laura Ashley Folding PLC, Scavolini
S.p.A., Henredon Furniture Industries Inc., Giovanni Visentin srl,
Iola Furniture Ltd, Turri S.r.l, and Heritage Home Group LLC are the
prominent players in the global luxury furniture market.
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According
to the research report, the global luxury furniture market is likely
to be worth US$29,496.7 mn by the end of 2022. As of 2017, the market
is estimated to seek an opportunity worth US$22,937.6 mn. During the
forecast period of 2017 and 2022, the global luxury furniture market
is poised to exhibit a CAGR of 5.2%. Analysts anticipate that wood
will be one of the extensively used materials for making luxury
furniture in the near future. This material segment is slated to rise
at a CAGR of 5.8% during the forecast period. From a geographic point
of view, the global market will be dominated by Europe. The report
states that the Europe luxury furniture market is likely to be worth
US$ 8,779.6 mn by 2022, a figure that is higher than other regional
markets.
Effective
Branding Strategies Spur Growth of Luxury Furniture Market
The
growth of the global luxury furniture market is mainly attributable
to the powerful branding and marketing campaigns run by the players
operating in the global market. The growing awareness about the
luxury brands, their increasing valuation over the years, and the
rising disposable incomes have collectively supported the growth of
the global market in the recent years. The market study clearly
states that there is a shift in the preference for luxury furniture
items as they come with certain status and add value to spaces where
they are installed. Their exclusivity, rarity, and absolute
uniqueness in their crafting, makes each item of the luxury furniture
similar to owning an art piece.
Emergence
of various distribution channels, that are have played a pivotal role
in determining the brand presence, have also augmented the sale of
luxury furniture pieces in recent years. The growing visibility
through malls and the convenience of online shopping have both
rendered tremendous amount of impetus to the global
luxury furniture market. The continuous addition of new
products to the existing line of products, increasing penetration of
internet, and the safety of paying high bills through mobile phones
with EMI options have also widened the scope of the global market.
Influx
of Dupes Challenge Market Growth
On
the flip side, the global luxury furniture market is likely to suffer
as growing number of people are realizing the unethical impact of
using wood furniture. Since wood makes up for a major revenue earning
segment, the growing awareness in the market is likely to impact the
global market. Furthermore, increasing number of people spending on
vacations and other amenities instead of luxury furniture are also
likely to hamper market growth. The influx of dupes, priced at much
lower rates also pose as a serious threat to the overall market.
However, the booming real estate industry and rise in the number of
high net worth individuals are anticipated to offer several lucrative
opportunities to the global luxury furniture market.

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